NYFW A/W11: Tory Burch

By  February 15, 2011

Tory Burch‘s commercial appeal truly knows no limits. The queue snaking far out into the lobby of the Lincoln Center tent, a queue agog with girls clutching bags bearing the TB logo or shoes or head to toe. So it seems it’s up up up for this young and oh so hot American designer who seems to have cornered the market for easy to wear, cool and reasonably priced sportswear with a twist.

For Fall 2011, on the eve of opening their first European flagships (Rome and then London) Tory was inspired by the play of American sportswear and English country dressing, which amounts to an aesthetic she dubbed “outdoorsy but feminine.” Elongated silhouettes carried over from last season’s deluxe hippie SS11 collection.

Exaggerated palazzo pants and floor-grazing trousers were bang on trend (for AW11, thy mantra shall be: the wider, the better!) and will no doubt quickly shoot to the top of many a mag’s “Must-have list,” my personal favorite pair were rendered in a cream and black micro-print.

For Tory, like many a designer we’ve sighted this season, texture is the key word–or more specifically, the juxtaposition of texture, what Tory described as  “deconstructed tweeds with plaid, Fair Isle with shearling, velvet with chiffon, lace and sequins.” While as a lover of the avant garde, I would be careful about tossing around the term “deconstructed,” the mixing of all things tactile–clothes that you just want to reach out and touch–is the key aesthetic tweak to her staple pieces (crystal trimmed kaftans, anyone?).

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