NYFW S/S 13: Proenza Schouler

By  September 13, 2012

In fashion, there are a few milestones that speak to the stability of a brand. The tenth birthday is the first of the significant because once that mark has been eclipsed, a viability has been proved, an ethos established and a loyal customer base wrangled. Thus it was that Proenza Schouler’s Jack McCollough, Lazaro Hernandez and a few hundred of their closest elite fashion friends celebrated a decade of just such solid business last night.

The brand that, over the years, has gone from darling and New York nice to gleaning global kudos thanks to the runaway success of the PS1 satchel, did not disappoint their die-hard fash pack fans. Shocks of lime green python and perforated zip-up leather dresses, perversely chic patchwork and crochet and blood red lamé proved that, a decade on, Proenza is just as edgy and cool as it was back at the dawn of the millennium.

Proenza Schouler S/S13

Proenza Schouler S/S13

Interspersed amongst the hard-edged laser cut grommet-sprinkled leather and patchwork ensembles stitching together fabrics of disparate print, colour and texture to create dresses that gave the illusion of separates that will instantly be snapped up by “it” girls and street style stars everywhere (think Balenciaga meets Mary Katranzou infused with a New York air of laissez faire). There were also a few printed dresses, high necked and high-slit though they were, that could easily fall into the wardrobes of the more demurely sartorially minded.

When the duo at last emerged to take their well-deserved bow, the crowd was thundering away in applause–fashion loves to see their little darlings all grown up. And grown up they sure are, proving the point with one of the week’s biggest bashes christening their brand new Madison Avenue store. Happy tenth birthday, indeed!