It began (as it always does) with BCBG, where, this season, Max Azria carried on with his love affair with minimalism which manifested itself in its full 90s’-Calvin-Klein-style glory for SS11. Having mastered the art of simple yet elegant dressing for the modern woman on the go, the BCBG customer this season will have plenty to play with.
Panelled and pleated silk maxi dresses in blacks, charcoals, mustards and more walked tall on the runway while Jennifer Love Hewitt sat pretty in the front row. But while the key pieces remained the same as last season, beautifully yet simply cut flowing silk dresses, the styling was fortified for the cold: layering was absolutely king. Turtlenecks were slipped underneath plunge-front printed chiffon gowns or a swing shearling-trimmed wool faux capelet was casually tossed over.
Models clutched square simu-alligator textured clutches, whose boxy solidity counterbalanced the soft femininity of the looks. Similar to the menswear shows just gone, a shot of tomato red punctuated the demure neutral palette.