MFW S/S13: Max Mara

By  September 20, 2012
Max Mara turned out a covetably chic collection that drew on the ethos of Africa and the military (aesthetically, mind you) jumbled them together to create a collection chock full of wearable pieces in vibrant ethnic prints and sumptuous earthy hues.
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Brown and khaki tones were mixed with print and oversized check and sporadic hints of just the right amount of animal print for a more demure less Dolce brand like Max Mara. There was something edgy and urban about this girl (aside from her deep green utilitarian jumpsuits) that was a bit out of character for the brand, but in the best possible way. A sort of sporty luxe colonial, conservative boxes were ticked for the brand’s bottom line but boundaries were pushed and played with at the same time. A striped short sleeve jumper was paired with an ocelot pencil skirt, tailoring was oversized, relaxed and beige and a luxurious yet still youthful slippery silk trench coat was deconstructed and worn as a dress. There were safari blouses in periwinkle silk, the front plunged open to update the everyday basic to a sexy staple, a nice summation piece for the collection which oozed a laid-back sex appeal, the kind of clothes that women love to wear and men love it when they do.

Some of the cocktail frocks fell short of the mark of chicness set by the rest of the collection, failing to tantalize the imagination with the same freshness of the styling that touched the separates. Also missing the mark were jackets with balloon sleeves cut on a curved seem that felt heavy-handed and were most definitely not out of Africa.