Marni is a funny label, one which always makes me recall the inexorable wisdom of Miranda Priestly in The Devil Wears Prada, you know the one, the famous diatribe about the trickle-down effect of the cerulean sweater. In many ways, in our little industry, Marni is the cerulean sweater. An extremely influential brand from inside the nexus, but not firmly embedded in the style conscious of the mainstream. Consuela Castiglione’s influences on her fellow designers and the zeitgeist is tenable in any collection that’s ever been described using the words ‘whimsical,’ ‘color-blocked’ and, of late ‘accessorised with flatforms.’ but all that’s about to change.
This spring, Marni is set to be the next designer label to team with the formidable H&M, which will take them from cherished cult to global religion. And today’s collection perhaps anticipated that. A strong showing of all things Marni, the mood was mod, the pastel colours blocked and the furs (a powder blue and grey prince of Wales check mink amongst them) panelled. Sunnies were round and brightly coloured and crystal jewels adorned Peter Pan collars and encrusted swinging box handbags. The iconic print DNA of the house manifested in a healthy and buyable assortment of prints as well as translating into texture, intricate webs of embellished metallic and crystals for evening.
One only needed to take in the swarm of editors et al, turning up at 10:30 AM in an Easter Egg parade of contrasting brights and popping prints to know that we’ve all got Marni on the brain. Thank goodness Consuela gave the fash-pack what they wanted, and soon, the people will know it (and want it) too.
The yellow patent mac had editors (almost) wishing for rain
Mary Quant-esque tights were the show signature
Over-sized front-pockets nodded to the sixties
The mod-Marni comeback!
The Marni DNA our wardresses have come to adore