For Spring/Summer 2011 Erdem took us for a walk in the woods. His show took place in the round in a breezy open-sided white tent in the centre of Bedford Square and was the perfect setting for a romantic collection of exquisite dresses, skirts and blouses. The Frow was packed with fashion dignitaries, from Sir Phil to Alex Schulman – no sign, this time though, of the PM’s wife, who’s one of the Turkish designer’s high-profile fans.
A jaunty, classical soundtrack (Elgar? Britten? something lovely anyway) set the scene and the first few dresses appeared – delicate white confections in lace and silk, evoking the purity and innocence of little girls’ First Holy Communion frocks. As more outfits appeared, more colour started to creep into the fabric in the form of embroidered flowers in vivid poppy red and inky blue. The folksy feel gathered pace as the colours got stronger and dominated little waisted skater dresses and full, flirty skirts with prim blouses tucked in.
Whimsical dresses with a jaunty, ‘60s kick were made from patchwork diamonds that looked like they’d been found in a fantasy Liberty ragbag, and all the models wore matching heels with floral ribbon tied twining around their legs and pretty sparkly things in their hair.
The last section of the show featured some stunning floor-length gowns with fresh, spring like florals in primrose and apple green. Ripples of chiffon floating from the shoulders in the autumn breeze added a touch of ‘30s Hollywood glamour to the proceedings – look out for these gowns on the red carpet come Oscars season.