LFW A/W10: House Of Holland

By  February 22, 2010
Henry Holland got his models strutting down the catwalk to the ‘mishapes’ as he presented the new collection ‘C.T.F.O ITS’ ONLY A SHOW’. Packing out the Bloomsbury venue the front row included Alexa Chung, Pixie Geldof and Girl’s Aloud Nicola Roberts.


The new collection centred on the theme of the House of Holland girl going downtown. Always a fun collection, this one had a more upmarket feel with suede shearling used on jackets and striped denim and crepe for an oversized boiler suit.
The feeling of downtown New York stoop kids was seen in the slightly cheesy bandana motif prints that were also threaded through large gold earrings.
From this season Blackberry users can download the official House of Holland shopping application. The app will allow users to shop from the runway and make direct orders. The designer described this new venture as ‘fun’!!