Can Cara Delevingne make scrunchies cool?

By  December 17, 2012

Famously scorned in Sex and the City, the scrunchy is the most uncool, ridiculed hair accessory on the block. Or is it? With a new year just around the corner, the scrunchy is taking drastic measures to be cool by enlisting Cara Delevingne, this year’s British Fashion Council Model of the Year, to inject her brand of cool into it.

So yes people, Cara, along with models Clara Paget and Suki Waterhouse will be fronting the My Crazy Scrunchie (MCS) in a Western-themed campaign video. The scrunchies themselves are white and blue lace and it remains to be seen if the bold move will make them cool again. What would SJP say?