The scrunchie, blue mascara and silver nails… SCREAM! We could hardly contain our excitement backstage at Ashish this afternoon. Actually, we didn’t. What we did do was squeal, pap and gaze lovingly at the beauty look created by Georgina Graham for MAC, Marian Newman using CND and Ali Pirzadeh for L’Oreal Professionnel. It was young, cool, street and very, very 90s. Here’s the low-down…
Refusing to be bogged down with references this season, Georgina explained that the makeup was a “reaction to the collection.” She wanted to make the girls look gorgeous, but not just any type of gorgeous. This was urban gorgeous: the type that your nan wouldn’t get, your mum might turn her nose up to and the type we’re jel of. It’s was just too cool.
Harking back to the days of teenage makeup, that style was probably slapped on to the sounds of the Spice Girls whilst sat crossed legged in front of the mirror, the Ashish look centred around the coloured lash. Backstage the team used a mix of MAC Lash Mixing Medium with MAC Pigment in Marine to get the look, however a blue mascara will work just the same Georgina assured us.
To achieve the rest of the look, Georgina moisturised the skin and applied MAC Face and Body – in conjunction with concealer if needed – to create a fresh base, before sweeping powder along the T-Zone. On the lips MAC Lipstick in St Germain was applied before the very exciting new product, Mac and Archie’s Pigment in Cheers My Dear (launching next year), was pushed on using fingers over the top. Together these products produced a lovely pearly-pinky lip.
Love. Love. Love.
Over in the hair department, Ali Pirzadeh worked more too-cool-for-school beauty using the 90s essential: the scrunchie. Designed to appear as if she’s done her own hair, he created a messy bun with juty ends that was big and dry in texture. The latter was achieved using L’Oreal Bubbles Souffle aka the weapon against lank tresses and the answer to serious volume.
I WANT TO BE AN ASHISH GIRL, THAT’S ALL!